The Book

Coming soon — The Creator CEO

How to Turn Your Personal Brand Into a Billion-Dollar Enterprise

You can have a million followers and still own nothing. This book is about the other half of the job: turning a name into a company that holds — and increases — value when you stop posting.

Who it’s for

For anyone whose name is part of the business.

Creators building a company

Your audience is real. Now you want a business that doesn’t depend on you showing up every day.

Solopreneurs

Today you are the business. The book shows what to build so that doesn’t stay true.

Founders and CEOs with a personal brand, or thinking about one

Your name can open doors no ad budget can. The book shows how to use it for the company without the company depending on it.

Inside the book

One system, The Creator CEO Grid.

The six disciplines

Audience, Offer, Systems, Team, Assets, Vision. What each one demands, and why they have to advance together.

The four stages

Proof, Operator, Engine Room, Enterprise Track. Where your business stands, and what the next stage asks of you.

The operating principles

How to allocate time, money and attention once the business is bigger than the person behind it.

The author

Why I wrote it

I’ve founded two companies and co-led three. For three years I was Co-CEO beside the founder of Madame Moneypenny, where we grew a personal-brand business from $3M to $10M without outside capital. The advice available to creators was either audience tactics or business books written for faceless companies. This is the book I wanted back then: how to build a real company around a name.